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A Requiem For A Brand

Pradeep Chanda

₹250

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Description

Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the knowledge consumer'.

He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer ...and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.

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Author

  • Pradip Chanda is a management consultant., author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, The Second Coming: Creativity in Corporate Turnarounds has been widely acknowledged as a valuable guide for practising managers. An international edition titles Corporate Turnaround; Strategies for Renewal is distributed in many countries worldwide nad has been translated into Mandarin for distribution in China.

ISBN
9788174367921
Binding
Hardback
Page Extent
138
Weight (kg)
1.42
Height (in)
8
Width (in)
5.5
Subject
Business Creativity & Self Help
Published Date
24/02/10
Publisher
Roli Books

Author

  • Pradip Chanda is a management consultant., author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, The Second Coming: Creativity in Corporate Turnarounds has been widely acknowledged as a valuable guide for practising managers. An international edition titles Corporate Turnaround; Strategies for Renewal is distributed in many countries worldwide nad has been translated into Mandarin for distribution in China.

ISBN
9788174367921
Binding
Hardback
Page Extent
138
Weight (kg)
1.42
Height (in)
8
Width (in)
5.5
Subject
Business Creativity & Self Help
Published Date
24/02/10
Publisher
Roli Books

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