• Alam Srinivas, a freelance journalist with over 25 years of experience , has worked with renowned India media organizations such as the Times of India , India Today, Outlook and Business Today. He has written several articles for foreign publications (San Jose Mercury News), international websites ( and academic journals (Economic & Political Weekly). He has authored three books - Storms in the Sea Wind: Ambani vs Ambani, IPL: Cricket & Commerce and The Indian Consumer: One Billion Myths, One Billion Realities. He lives in New Delhi.

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