Anannya Sarkar, writer, The Established, speaks with experts in the publishing industry to understand why our generation is gravitating more towards non-fiction than fiction and what brought this change. Among them she talked to Priya Kapoor, Director, Roli Books about the changing interests in sub-genres of non-fiction like self-help, cookery, celebrity biographies, etc.
Ms. Kapoor said, “Today, readers have the benefit of books based within the Indian context, using local references–especially in the case of self-help books and management books. We no longer have to rely on case studies of corporate environments which are not familiar or applicable in India.”
She concluded by saying “why does the market need to be balanced? Readers will find the books they want to read. At this point, we should be talking about how to expand the market, how to publish diverse voices, to inculcate reading among children and to grow readership.”
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